I have built, changed direction, started again, and solved problems across very different businesses.
My career has never followed one narrow path. I have worked in marketing, education, e-commerce, project management, digital products, consulting, and personal development. That range is exactly what allows me to recognize patterns and possibilities that are easy to miss when you only understand one kind of business.
I understand how ideas become offers, how offers become businesses, and how to bring complexity back into a clear direction.
I have spent years inside marketing teams, running my own service and product businesses, managing complex technical projects at a global brand, and building a digital product from concept to launch. That mix is my advantage. When a founder describes a problem, I recognize which layer it really lives in – the offer, the positioning, the model, the operation, the team, or the founder – because I have worked in each of those layers.
My work is grounded in strategic thinking, creativity, systems, psychology, and a direct understanding of human behaviour. That last piece matters: business problems are rarely only about the business.
A range of work.
Not every project became a headline. Together they gave me the practical understanding of how different business models actually work.
- Five years in marketing
- Founder of an online language school
- E-commerce & dropshipping experience
- Educational and training programs
- Technical Project Manager at lululemon
- Consulting and mentoring experience
- Founder and creator of dom
- Creator of the Spirit Square Archetype System
- Background in Educational Psychology and Communications
- Recipient of the Inspirational Leader of the Year 2025 Award – CanadianSME
Bring me the problem.
If you have a real business challenge and you are ready to act on the answer, book a session.